Not a pitch about what this could become. This is what it already is, right now, querying its own real data.
70 domains, each targeting a real, specific search a real buyer types into Google — not one generic site competing with Zillow, but dozens of hyperlocal front doors.
Each site targets a distinct, specific search intent — "Burt Lake homes for sale" ranks differently than "Michigan lake homes." 70 real, distinct front doors beat one site trying to rank for everything.
Today's inventory blends scraped Zillow data with real IDX feeds from KMZ Realty and Oakland Corners. Every additional IDX-connected agent adds compliant, always-current inventory network-wide.
The live mortgage-rate module on every site is real, functioning ad inventory today — a natural home for a mortgage lender or title company sponsorship, not a hypothetical future feature.
The entire system — router, templates, scraper, wildcard subdomains — is region-agnostic. The same architecture stands up a new state's network by changing a config file, not rebuilding software.
Every number above is live. Come back tomorrow and it'll be different, because the network keeps working whether or not anyone's looking at it.
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